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Labour to Conservative Vote Switchers in 2019

The British Election Survey (BES) data 2019 was published at the end of last week.  I was keen to explore the profiles of those voters that switched from Labour to Conservative as many of the 'red wall' seats appear to have involved direct Labour to Conservative switching. For example, in Bassetlaw the swing from Labour to the Conservatives was a record 18%. Such direct switching is unusual, particularly in former Labour heartlands.

The BES panel data includes 1077 voters nationally who voted Labour in 2017 and switched to the Conservatives in 2019. This data helps us to build a profile of the people who switched directly between the two main parties.

Age Group

The data reveals that 55% of switchers from Labour to the Conservatives were 56 or over and 77% of switchers were aged 46 or over.  The chart below shows the age profile of those that switched vote.

Given the conservatives perform much better amongst older people this data comes as no surprise. However, this profile of switching, if representative, would have hurt Labour more in 'red wall' seats where the population is slightly older.

Retired People

The data reveals a very strong swing from Labour to the Conservatives amongst retired people. The table below shows the proportion of such vote switchers by employment category.

Over 38% of Labour to Conservative switchers were retired. The average proportion of retired people in constituencies in England, Scotland and Wales according to the 2011 census was 14.28%. My analysis of 39 'red wall' seats shows that on average 23% of the population in these constituencies is retired. Thus this profile of vote switching by retired people will have hurt Labour disproportionately more in these 'red wall' seats.


The data also shows that 94% of people who switched from Labour to the Conservatives identified as White British. Again this will have hurt Labour more in 'red wall' seats which have a higher proportion of White British voters than average.

Leave/Remain Identity

The data shows that 79.5% of Labour to Conservative switchers identified with the Leave side of the EU referendum debate. This is the group to whom the 'Get Brexit Done' message was targeted in 'red wall' seats.