George Eaton, political editor of the New Statesman stirred things up this week with his claim the 48% don't exist, and the progressive alliance is built on a delusion.
The progressive alliance believes that tactical voting by "the 48 per cent" against anti-EU candidates can help provide a stronger opposition to the Tories.
Eaton argues that the key figure to focus on is not "the 48 per cent" or "the 52 per cent" but the 69 per cent - the number who believe the government has a duty to leave the EU (more than a third of whom voted Remain).
He points to a number of other findings:
- The number of people wanting to block or stop Brexit is 21% according to YouGov polling.
- 55 per cent support May's assertion that "no deal is better than a bad deal"
- Only 24 per cent believe it is more important to enjoy tariff-free trade with the EU than it is to control immigration
This chimes with previous research showing how vote switching by the 48% is actually beneficial to the Conservatives.
"as long as Remainers speak as if there is a nascent "progressive majority"
built on "the 48 per cent", they will repeat the very mistake
that led to Brexit: misreading the electorate."